ACCC association of cancer care centers
Join/Renew
Login
Join/Renew
Login
Education & Resources
ACCC eXchange LogInCorporate Member Sponsored ResourcesPresentations & AbstractsACCC Connect eLearning LogIn
Publications
Oncology IssuesPatient Assistance & Reimbursement GuideTrending Now in Cancer CareBusiness Case Studies for Hiring New Staff
Events
2026 ACCC Leadership SummitAnnual Meeting & Cancer Center Business SummitCapitol Hill DayNational Oncology ConferenceOncology Reimbursement MeetingsOncology State Society Meetings
Policy & Advocacy
2024 Policy Wrap-Up and ACCC 2025 Policy PrioritiesLetters & StatementsAccess, Payment & Reimbursement ReformWhite Bagging & Brown BaggingAdvocacy ResourcesCancer Moonshot
Membership
Join | RenewWho We AreMembership Types & BenefitsCorporate MembersACCC Member Portal FAQMember Directory
Partners
Oncology State SocietiesPartner OrganizationsCME
News
News ReleasesAdvocacy News ReleasesOncology News
About ACCC
Timeline / 50th Anniversary2025 Impact ReportPresident's ThemeACCC Innovator AwardsACCC FellowsBoard of TrusteesACCC Senior Staff
Breast CancerMetastatic Breast Cancer
Gastrointestinal CancerBiliary Tract CancerColorectal CancerGastric CancerLiver Cancer
Genitourinary CancerBladder CancerProstate CancerRenal Cell Carcinoma
Gynecologic CancerOvarian Cancer
Head & Neck Cancer
Hematologic MalignanciesAcute Lymphocytic Leukemia (ALL)Acute Myeloid Leukemia (AML)Chronic Lymphocytic Leukemia (CLL)Mantle Cell Lymphoma (MCL)Multiple Myeloma (MM)Myelodysplastic Syndromes (MDS)
Lung CancerNon-Small Cell Lung Cancer (NSCLC)Small Cell Lung Cancer (SCLC)
Sarcoma
Skin CancerMelanomaNon-Melanoma Skin Cancers (NMSC)
Clinical Practice & TreatmentCancer DiagnosticsCare CoordinationEHR Integration for Biomarker TestingQuality Improvement Collaboration: Integration of Precision Medicine in Community OncologyTreatment
Financial NavigationFAN Boot CampFinancial Advocacy Network (FAN) Resource LibraryPatient Assistance & Reimbursement GuidePrior Authorization
Health Equity & Access3, 2, 1, Go! Practical Solutions for Addressing Cancer Care DisparitiesAppalachian Community Cancer AllianceOncology Advanced PractitionersPersonalizing Care for Patients of All BackgroundsSocial Drivers of Health
Patient-Centered CareAddressing Care Disparities for VeteransAdolescent and Young Adult (AYA)Care Action Plans for People with CancerDermatologic ToxicitiesEmpowering CaregiversGeriatric OncologyHealth LiteracyNutritionOncology PharmacyPatient NavigationPsychosocial Care in OncologyShared Decision-MakingSupportive CareSurvivorship Care
Practice Management & OperationsCancer Program FundamentalsLeadership Sustainment and Engagement VideosOncology Practice Transformation and Integration CenterOncology Team Resiliency
ResearchACCC Community Oncology Research Institute (ACORI)
Technology & InnovationTelehealth & Digital Medicine
ACCCBuzz Blog
CANCER BUZZ Podcast
Oncology Issues
Join/Renew
Login
Breast CancerMetastatic Breast Cancer
Gastrointestinal CancerBiliary Tract CancerColorectal CancerGastric CancerLiver Cancer
Genitourinary CancerBladder CancerProstate CancerRenal Cell Carcinoma
Gynecologic CancerOvarian Cancer
Head & Neck Cancer
Hematologic MalignanciesAcute Lymphocytic Leukemia (ALL)Acute Myeloid Leukemia (AML)Chronic Lymphocytic Leukemia (CLL)Mantle Cell Lymphoma (MCL)Multiple Myeloma (MM)Myelodysplastic Syndromes (MDS)
Lung CancerNon-Small Cell Lung Cancer (NSCLC)Small Cell Lung Cancer (SCLC)
Sarcoma
Skin CancerMelanomaNon-Melanoma Skin Cancers (NMSC)
Clinical Practice & TreatmentCancer DiagnosticsCare CoordinationEHR Integration for Biomarker TestingQuality Improvement Collaboration: Integration of Precision Medicine in Community OncologyTreatment
Financial NavigationFAN Boot CampFinancial Advocacy Network (FAN) Resource LibraryPatient Assistance & Reimbursement GuidePrior Authorization
Health Equity & Access3, 2, 1, Go! Practical Solutions for Addressing Cancer Care DisparitiesAppalachian Community Cancer AllianceOncology Advanced PractitionersPersonalizing Care for Patients of All BackgroundsSocial Drivers of Health
Patient-Centered CareAddressing Care Disparities for VeteransAdolescent and Young Adult (AYA)Care Action Plans for People with CancerDermatologic ToxicitiesEmpowering CaregiversGeriatric OncologyHealth LiteracyNutritionOncology PharmacyPatient NavigationPsychosocial Care in OncologyShared Decision-MakingSupportive CareSurvivorship Care
Practice Management & OperationsCancer Program FundamentalsLeadership Sustainment and Engagement VideosOncology Practice Transformation and Integration CenterOncology Team Resiliency
ResearchACCC Community Oncology Research Institute (ACORI)
Technology & InnovationTelehealth & Digital Medicine
ACCCBuzz Blog
CANCER BUZZ Podcast
Oncology Issues
    • Education & Resources
    • Publications
    • Events
    • Policy & Advocacy
    • Membership
    • Partners
    • News
    • About ACCC
ACCC association of cancer care centers
1801 Research Boulevard, Suite 400, Rockville, MD 20850
Tel: 301.984.9496 Fax: 301.770.1949 Email Us
Contact UsVolunteers
Advertise
Career Center
Terms and Conditions
Privacy Policy
ACCC Rebranding
Copyright © 2026 Association of Cancer Care Centers. All Rights Reserved.
HomeEducation & Resources

Harnessing Real-Time, Real-World Data to Improve Care

November 12, 2018
Matthew R. Zibelman, MD

Harnessing Real-Time, Real-World Data to Improve Care

As a genitourinary medical oncologist specializing in immunotherapy for kidney and bladder cancers, I am continually striving for more ways to connect with and learn from my patients. The emerging availability of immuno-oncology (IO) drugs for the conditions I treat, as well as many other cancer types, has generated tremendous excitement amongst patients and oncologists, but there still is so much we don’t know. Clinical trials are essential to advancing the field and help us learn a lot about which patients are most likely to benefit from IO therapies, but trials and the population of patients eligible and selected for trial participation do not always reflect the “real-world” scenarios clinicians face every day. Thus, innovative ideas on how to learn from patients, including data on treatment response and toxicity, are welcome.

In the healthcare sector, modern technology and “big data” firms are increasingly enabling the collection and processing of large amounts of information in order to better identify trends and improve efficiency, satisfaction, and outcomes. Leveraging these expanding capabilities to help care for patients with cancer treated with immunotherapy is a great opportunity.

In their everyday lives, many patients are already using handheld devices such as smart phones and tablets, as well as popular “wearables,” such as fitness wristbands and watches that can be utilized to collect and report information in a fast, easy, and nonintrusive way—offering many options for patients to partner with their physician in data reporting and collection.

Currently, the field of oncology is very invested in expanding knowledge from patient-reported outcomes (PROs), a way of gaining insight from patients in real time about their experience with a specific drug, therapy, intervention, etc. With the proliferation of smart devices available to patients, leveraging this technology would be an easy way to collect information most relevant to patients on IO therapy. Using one of the various big data platforms, that information could then be analyzed to extract potentially actionable trends. For example, such analysis might reveal that some side effects from IO therapies that are presumed to be rare may not have been well recorded on a clinical trial. But in actuality, PROs data may show these to be more common than previously thought. Collecting some of this information as a PRO from a smart-device could help raise awareness for clinicians to better assess or test for these side effects in order to treat them expeditiously. Or, as we learn more about how diet and the microbiome affect response to IO drugs, big data could be an effective tool to compare and contrast patients’ dietary patterns and any relationship to response—something that is difficult to do from patient recall alone on a clinical trial. Ultimately, all of these resources have potential to connect real-time, PROs and big data to help improve the care of patients treated with immunotherapy for cancer.

Upcoming Events

ACCC Leadership Summit
Oncology

ACCC Leadership Summit

In Person Meeting & NetworkingApril 16, 2026 at 8:00 AM EDT
Express Interest Now!
ACCC Oncology Reimbursement Meeting | Charleston
Oncology

ACCC Oncology Reimbursement Meeting | Charleston

In Person Meeting & NetworkingMay 6, 2026 at 8:00 AM EDT560 King Street, Charleston, SC, USAHyatt Place + Hyatt House Charleston - Historic District, Charleston
Register Now!
ACCC Oncology Reimbursement Meeting | St. Louis
Oncology

ACCC Oncology Reimbursement Meeting | St. Louis

In Person Meeting & NetworkingMay 13, 2026 at 8:00 AM CDT1335 South Lindbergh Boulevard, St. Louis, MO, USAHilton St. Louis Frontenac, St. Louis
Register Now!
ACCC 43rd National Oncology Conference
Oncology

ACCC 43rd National Oncology Conference

In Person Conference & ConventionOctober 21, 2026 at 8:00 AM MDT450 Summer St, Boston, MA 02210Omni Boston Hotel at the Seaport, Boston
Register Now!
 LOS 2026 Advocacy Summit
Oncology

LOS 2026 Advocacy Summit

In Person Conference & ConventionApril 1, 2026 at 5:00 PM CDT355 North Boulevard, Baton Rouge, Louisiana, USACity Club of Baton Rouge, Baton Rouge
Register Now!
COS 2026 Dinner Symposium - Grand Junction
Oncology

COS 2026 Dinner Symposium - Grand Junction

In Person Conference & ConventionApril 9, 2026 at 6:00 PM MDT840 Kennedy Avenue, Grand Junction, CO, USADevil's Kitchen, Grand Junction
Register Now!
TOPS 2026 Annual Conference
Oncology

TOPS 2026 Annual Conference

In Person Conference & ConventionApril 11, 2026 at 7:00 AM CDT201 8th Avenue South, Nashville, TN 37203, USAJW Marriott Nashville, Nashville
Register Now!
MSCO 2026 Spring Conference
Oncology

MSCO 2026 Spring Conference

In Person Conference & ConventionApril 15, 2026 at 5:00 PM CDTPark Pl Blvd, St. Louis Park, MN, USADoubleTree by Hilton Hotel Minneapolis - Park Place, St. Louis Park
Register Now!
KaSCO 2026 Spring Dinner Symposium
Oncology

KaSCO 2026 Spring Dinner Symposium

In Person Conference & ConventionApril 15, 2026 at 6:00 PM CDT101 W 22nd St, Kansas City, MO, USALidia's Kansas City, Kansas City
Register Now!
WVOS 2026 Spring Conference
Oncology

WVOS 2026 Spring Conference

In Person Conference & ConventionApril 16, 2026 at 8:00 AM EDT200 Lee Street East, Charleston, WV, USACharleston Marriott Town Center, Charleston
Register Now!
DOS 2026 Spring Conference
Oncology

DOS 2026 Spring Conference

In Person Conference & ConventionApril 16, 2026 at 5:30 PM CDT215 Broadway North, Fargo, ND 58102, USAJasper Hotel, Fargo
Register Now!
Advertisement
Advertisement

Trending Now on
ACCCBuzz Blog

Confronting a Lethal Cancer: Duke Launches Multidisciplinary Pancreatic Cancer Center for Earlier Detection and Better Outcomes

Confronting a Lethal Cancer: Duke Launches Multidisciplinary Pancreatic Cancer Center for Earlier Detection and Better Outcomes

In an effort to improve outcomes and deliver the highest quality of care to patients with pancreatic cancer, Duke Cancer Institute launched a multidisciplinary Pancreatic Cancer Center that prioritizes thorough surveillance of high-risk patients, stays at the forefront of clinical trials, and considers the role of comorbidities.

From Hospital to Home: A Solution for Proactive Symptom Monitoring and Precise Care

From Hospital to Home: A Solution for Proactive Symptom Monitoring and Precise Care

Electronic patient-reported outcomes (ePROs) can address limited visibility into patients' health and well-being between visits. Yet, many solutions remain generic in their workflows and mainly help capture adverse events, without helping care teams proactively manage or prevent them from worsening. Cureety offers a new kind of ePRO solution, specialized in oncology and designed to make care better quality, more efficient, and more proactive for all patients.

A Candid Conversation About the Power of Early Palliative Care

A Candid Conversation About the Power of Early Palliative Care

In the latest episode of Oncology Unscripted, hosts Deirdre Saulet and Mark Liu sit down with Andrew Ambort, DO, a palliative care consulting physician whose work in reshaping the role of palliative care across oncology helped WellSpan Health win a 2025 ACCC Innovator Award.

Rare but Real: Lessons From Providers Treating BPDCN and MCL

Rare but Real: Lessons From Providers Treating BPDCN and MCL

Patients with rare diseases and their families often feel isolated and overlooked, with many medical questions left unanswered and few people who can empathize with their condition. Rare Disease Day is observed globally each year to bring awareness for diseases and the people behind them by promoting the challenges these rare medical journeys pose for patients and caregivers.

View All ACCCBuzz Blogs

Recently Heard on
CANCER BUZZ Podcast

Transforming Palliative Care in Oncology – [Video Podcast] Ep. 227

Streamlining Access to TIL Cell Therapy for Melanoma

Policy in Practice: Change Hits the Clinic – [Podcast] Ep. 225

Addressing Psychosocial Distress With Psychedelic-Inspired Therapies – [Podcast] Ep. 224

View All Podcasts

Latest from Oncology Issues

February 2026
February 2026
December 2025
October 2025
August 2025
June 2025
View All Oncology Issues

Join the Conversation

ACCC eXchange Digital Banner
Login