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In anticipation of the 51st Annual Meeting and Cancer Center Business Summit (AMCCBS), CANCER BUZZ spoke with this year’s keynote speaker, Nick Webb, who gave some insight into what AMCCBS attendees can expect from his session. As a health care futurist, Nick’s consulting practice is centered around the future of health care and trends that are both already present and fast-approaching. One trend Nick plans to speak to in his keynote is hyper-consumerism and how it is impacting patients’ experience with health care. Namely, patients today want customization, transparency, and humanity—among other things. They want relationships that are more than just the transaction of health care. Nick will dive into best practices to create experiential value for patients, as well as ways to leverage technological innovations like artificial intelligence to take the pressure off providers and free up their time so they can engage and create meaningful relationships with patients.
“[Patients today] want humanity. They want the relationship to be more than just the transaction of health care. The best organizations...are going to make the transition from the transaction of health care to the experiential value of health care.”
Register for the 51st AMCCBS and view the full agenda on the ACCC website.
Guests:
Nick Webb
Health Care Futurist
Author, Chaotic Change: Embracing Chaos to Drive Innovation and Growth
Additional Resources:
The views and opinions expressed herein are those of the author(s)/faculty member(s) and do not reflect the official policy or position of their employer(s) or the Association of Cancer Care Centers.
July 8, 2026
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At the 2026 ASCO Annual Meeting, the Louisiana Oncology Society received the ASCO Jeffrey C Ward Affiliate Advocacy Award for advancing critical advocacy priorities that have translated into meaningful legislative victories. The Iowa Oncology Society and Washington State Medical Oncology Society were also recognized for their advocacy efforts in 2025 at the meeting, receiving second place awards.
