Lori Gardner is Senior Director, Membership and Public Relations. She has more than 30 years of association membership and marketing experience. Ms. Gardner leads successful recruitment and retention campaigns utilizing strategies such as direct mail, email marketing, telemarketing, advertising, and member–to–member outreach. Ms. Gardner also has expertise in marketing and management in publications, website, merchandise, meetings, and certification, as well as experience in conducting market research and needs assessments and public relations.
Ms. Gardner has worked for such organizations as the American Cancer Society, National Association of Social Workers, Society of American Foresters, Community Associations Institute, and B’nai B’rith Women.