Equitable access to supportive care services is crucial for patients with cancer to ensure that their needs are met and they can achieve the best treatment outcomes possible.
Supportive care services play a pivotal role in providing high quality, person-centered care for patients with cancer. These services help to:
It is imperative that cancer centers prioritize equitable access to these services, as patients undergoing treatment who have unmet supportive care needs are at risk for worse clinical outcomes than those whose needs are met; in addition, they are subject to a diminished quality of life.1 Meaningful community engagement is key to achieving equitable access to all cancer care services.
The Association of Cancer Care Centers (ACCC) president and senior associate dean for Community Engagement and Equity in Research at the Wake Forest University School of Medicine and Atrium Health, Nadine Barrett, PhD, MA, MS, issued a call to action for cancer centers as part of her 2024-2025 president’s theme, Reimagining Community Engagement and Equity in Cancer. Dr Barrett said, “[Put] the patient and the community center in the work that we do…and continue to move forward in advancing equity in cancer [care].” She has also challenged the common language of “underserved” or “hard-to-reach” communities and instead she urges cancer care teams to change the narrative to “hardly-reached.”
In the spirit of this year’s president’s theme, ACCC is partnering with Living Beyond Breast Cancer (LBBC), Cancer Support Community, and 3 cancer centers to reduce barriers to supportive care services, with a focus on people living with breast cancer.
AtlantiCare Cancer Institute in New Jersey, Bon Secours St. Francis Cancer Center in South Carolina, and The Queen’s Medical Center in Hawaii were selected to participate in the initiative based on their strong commitment to addressing barriers to receiving supportive care services. As part of a virtual, expert-led quality improvement program, the centers are learning and applying strategies to incorporate patient and community input into the design, delivery, and expansion of supportive care services.
Teams from each cancer center are working with faculty members Jiajoyce Conway, DNP, CRNP, AOCNP, nurse practitioner at Penn State Health, Andrews Patel Hematology/Oncology group in Pennsylvania; and Jennifer Bires, MSW, LCSW, OSW-C, executive director of Life with Cancer at Inova Schar Cancer Center in Virginia, to design and implement their quality improvement projects. Each center prioritized a different quality improvement focus area that aligns with their communities’ needs, such as:
During a virtual cohort meeting, faculty and stakeholders discussed practical strategies to improve community engagement and involve all partners in meaningful ways from the start. Faculty stressed that before embarking on a new initiative, it is important to have data that:
Bires reiterated the importance of proactively seeking voices and perspectives that are not already engaged in a particular service. Using a cancer center’s existing image recovery sessions as an example, she explains: “People who already attend these sessions will be great to engage and ask what topics they’re most interested in. And then certainly, you don’t want to stop there because there may be folks who don’t come to those sessions for whatever reason, and you want to make sure that you’re being inclusive of the needs of all people who the image recovery program will serve.”
Additional recommendations from Bires and Conway to inform a quality improvement project with community input include:
Cohort members reflected on the importance and benefits of community engagement and what happens when engagement and input is not sought. One participant shared an example: they were working to increase survivorship care services and developed a session they thought patients would benefit from, but it was poorly attended. They noted that if they had engaged patients and community members up front, before designing the session, they could have developed a program that resonated with the communities they serve, as well as selected a day and time that was more convenient and accessible for people who work during regular business hours.
How has your cancer center effectively engaged community members as part of quality improvement or service delivery design? Share your thoughts in the comments section below.
At the 2026 ASCO Annual Meeting, the Louisiana Oncology Society received the ASCO Jeffrey C Ward Affiliate Advocacy Award for advancing critical advocacy priorities that have translated into meaningful legislative victories. The Iowa Oncology Society and Washington State Medical Oncology Society were also recognized for their advocacy efforts in 2025 at the meeting, receiving second place awards.
