ACCC association of cancer care centers
Join/Renew
Login
Join/Renew
Login
Education & Resources
ACCC eXchange LogInCorporate Member Sponsored ResourcesPresentations & AbstractsACCC Connect eLearning LogIn
Publications
Oncology IssuesPatient Assistance & Reimbursement GuideTrending Now in Cancer CareBusiness Case Studies for Hiring New Staff
Events
2026 ACCC Leadership SummitAnnual Meeting & Cancer Center Business SummitCapitol Hill DayNational Oncology ConferenceOncology Reimbursement MeetingsOncology State Society Meetings
Policy & Advocacy
ACCC 2026 Policy PrioritiesLetters & StatementsAccess, Payment & Reimbursement ReformWhite Bagging & Brown BaggingAdvocacy ResourcesCancer Moonshot
Membership
Join | RenewWho We AreMembership Types & BenefitsCorporate MembersACCC Member Portal FAQMember Directory
Partners
Oncology State SocietiesPartner OrganizationsCME
News
News ReleasesAdvocacy News ReleasesOncology News
About ACCC
Timeline / 50th Anniversary2025 Impact ReportPresident's ThemeACCC Innovator AwardsACCC FellowsBoard of TrusteesACCC Senior Staff
Breast CancerMetastatic Breast Cancer
Gastrointestinal CancerBiliary Tract CancerColorectal CancerGastric CancerLiver Cancer
Genitourinary CancerBladder CancerProstate CancerRenal Cell Carcinoma
Gynecologic CancerOvarian Cancer
Head & Neck Cancer
Hematologic MalignanciesAcute Lymphocytic Leukemia (ALL)Acute Myeloid Leukemia (AML)Chronic Lymphocytic Leukemia (CLL)Mantle Cell Lymphoma (MCL)Multiple Myeloma (MM)Myelodysplastic Syndromes (MDS)
Lung CancerNon-Small Cell Lung Cancer (NSCLC)Small Cell Lung Cancer (SCLC)
Sarcoma
Skin CancerMelanomaNon-Melanoma Skin Cancers (NMSC)
Clinical Practice & TreatmentCancer DiagnosticsCare CoordinationEHR Integration for Biomarker TestingQuality Improvement Collaboration: Integration of Precision Medicine in Community OncologyTreatment
Financial NavigationFAN Boot CampFinancial Advocacy Network (FAN) Resource LibraryPatient Assistance & Reimbursement GuidePrior Authorization
Health Equity & Access3, 2, 1, Go! Practical Solutions for Addressing Cancer Care DisparitiesAppalachian Community Cancer AllianceOncology Advanced PractitionersPersonalizing Care for Patients of All BackgroundsSocial Drivers of Health
Patient-Centered CareAddressing Care Disparities for VeteransAdolescent and Young Adult (AYA)Care Action Plans for People with CancerDermatologic ToxicitiesEmpowering CaregiversGeriatric OncologyHealth LiteracyNutritionOncology PharmacyPatient NavigationPsychosocial Care in OncologyShared Decision-MakingSupportive CareSurvivorship Care
Practice Management & OperationsCancer Program FundamentalsLeadership Sustainment and Engagement VideosOncology Practice Transformation and Integration CenterOncology Team Resiliency
ResearchACCC Community Oncology Research Institute (ACORI)
Technology & InnovationTelehealth & Digital Medicine
ACCCBuzz Blog
CANCER BUZZ Podcast
Oncology Issues
Join/Renew
Login
Breast CancerMetastatic Breast Cancer
Gastrointestinal CancerBiliary Tract CancerColorectal CancerGastric CancerLiver Cancer
Genitourinary CancerBladder CancerProstate CancerRenal Cell Carcinoma
Gynecologic CancerOvarian Cancer
Head & Neck Cancer
Hematologic MalignanciesAcute Lymphocytic Leukemia (ALL)Acute Myeloid Leukemia (AML)Chronic Lymphocytic Leukemia (CLL)Mantle Cell Lymphoma (MCL)Multiple Myeloma (MM)Myelodysplastic Syndromes (MDS)
Lung CancerNon-Small Cell Lung Cancer (NSCLC)Small Cell Lung Cancer (SCLC)
Sarcoma
Skin CancerMelanomaNon-Melanoma Skin Cancers (NMSC)
Clinical Practice & TreatmentCancer DiagnosticsCare CoordinationEHR Integration for Biomarker TestingQuality Improvement Collaboration: Integration of Precision Medicine in Community OncologyTreatment
Financial NavigationFAN Boot CampFinancial Advocacy Network (FAN) Resource LibraryPatient Assistance & Reimbursement GuidePrior Authorization
Health Equity & Access3, 2, 1, Go! Practical Solutions for Addressing Cancer Care DisparitiesAppalachian Community Cancer AllianceOncology Advanced PractitionersPersonalizing Care for Patients of All BackgroundsSocial Drivers of Health
Patient-Centered CareAddressing Care Disparities for VeteransAdolescent and Young Adult (AYA)Care Action Plans for People with CancerDermatologic ToxicitiesEmpowering CaregiversGeriatric OncologyHealth LiteracyNutritionOncology PharmacyPatient NavigationPsychosocial Care in OncologyShared Decision-MakingSupportive CareSurvivorship Care
Practice Management & OperationsCancer Program FundamentalsLeadership Sustainment and Engagement VideosOncology Practice Transformation and Integration CenterOncology Team Resiliency
ResearchACCC Community Oncology Research Institute (ACORI)
Technology & InnovationTelehealth & Digital Medicine
ACCCBuzz Blog
CANCER BUZZ Podcast
Oncology Issues
    • Education & Resources
    • Publications
    • Events
    • Policy & Advocacy
    • Membership
    • Partners
    • News
    • About ACCC
ACCC association of cancer care centers
1801 Research Boulevard, Suite 400, Rockville, MD 20850
Tel: 301.984.9496 Email Us
Contact UsVolunteers
Advertise
Career Center
Terms and Conditions
Privacy Policy
ACCC Rebranding
Copyright © 2026 Association of Cancer Care Centers. All Rights Reserved.
HomeACCCBuzz Blog

Community Engagement: Increasing Access to Supportive Care Services

August 23, 2024

Equitable access to supportive care services is crucial for patients with cancer to ensure that their needs are met and they can achieve the best treatment outcomes possible.

Community Engagement: Increasing Access to Supportive Care Services

Supportive care services play a pivotal role in providing high quality, person-centered care for patients with cancer. These services help to:

  • Improve access to care and social support (eg, patient navigation, financial advocacy).
  • Engage patients in care planning and defining goals of care (eg, genetic counseling, palliative care).
  • Prevent and reduce symptoms and adverse effects (eg, counseling for psychosocial and spiritual needs, oncodermatology, nutritional support, exercise oncology).

It is imperative that cancer centers prioritize equitable access to these services, as patients undergoing treatment who have unmet supportive care needs are at risk for worse clinical outcomes than those whose needs are met; in addition, they are subject to a diminished quality of life.1 Meaningful community engagement is key to achieving equitable access to all cancer care services.

Answering President Barrett’s Call to Action

The Association of Cancer Care Centers (ACCC) president and senior associate dean for Community Engagement and Equity in Research at the Wake Forest University School of Medicine and Atrium Health, Nadine Barrett, PhD, MA, MS, issued a call to action for cancer centers as part of her 2024-2025 president’s theme, Reimagining Community Engagement and Equity in Cancer. Dr Barrett said, “[Put] the patient and the community center in the work that we do…and continue to move forward in advancing equity in cancer [care].” She has also challenged the common language of “underserved” or “hard-to-reach” communities and instead she urges cancer care teams to change the narrative to “hardly-reached.”

In the spirit of this year’s president’s theme, ACCC is partnering with Living Beyond Breast Cancer (LBBC), Cancer Support Community, and 3 cancer centers to reduce barriers to supportive care services, with a focus on people living with breast cancer.

Three Centers Taking the Lead

AtlantiCare Cancer Institute in New Jersey, Bon Secours St. Francis Cancer Center in South Carolina, and The Queen’s Medical Center in Hawaii were selected to participate in the initiative based on their strong commitment to addressing barriers to receiving supportive care services. As part of a virtual, expert-led quality improvement program, the centers are learning and applying strategies to incorporate patient and community input into the design, delivery, and expansion of supportive care services.

Teams from each cancer center are working with faculty members Jiajoyce Conway, DNP, CRNP, AOCNP, nurse practitioner at Penn State Health, Andrews Patel Hematology/Oncology group in Pennsylvania; and Jennifer Bires, MSW, LCSW, OSW-C, executive director of Life with Cancer at Inova Schar Cancer Center in Virginia, to design and implement their quality improvement projects. Each center prioritized a different quality improvement focus area that aligns with their communities’ needs, such as:

  • Providing exercise oncology services
  • Expanding image recovery services
  • Hardwiring referrals and processes for supportive care services.

Practical Strategies to Engage Communities Served

During a virtual cohort meeting, faculty and stakeholders discussed practical strategies to improve community engagement and involve all partners in meaningful ways from the start. Faculty stressed that before embarking on a new initiative, it is important to have data that:

  • Reflect the communities served
  • Support the need for the project
  • Inform how to proceed with the project.

Bires reiterated the importance of proactively seeking voices and perspectives that are not already engaged in a particular service. Using a cancer center’s existing image recovery sessions as an example, she explains: “People who already attend these sessions will be great to engage and ask what topics they’re most interested in. And then certainly, you don’t want to stop there because there may be folks who don’t come to those sessions for whatever reason, and you want to make sure that you’re being inclusive of the needs of all people who the image recovery program will serve.”

Additional recommendations from Bires and Conway to inform a quality improvement project with community input include:

  • Consult the program’s Patient and Family Advisory Council throughout the project.
  • Conduct interviews or focus groups with patients, caregivers, and community-based organizations to identify needs, barriers, and solutions.
  • Identify community-based organizations and local businesses that would provide valuable perspectives and/or opportunities for collaboration.
  • Ask clinical and nonclinical staff what feedback they hear from patients and their families.
  • Gather feedback at community outreach and screening events.
  • Review community needs assessments.
  • Analyze aggregate data from social drivers of health (SDOH) and distress screening tools.

Cohort members reflected on the importance and benefits of community engagement and what happens when engagement and input is not sought. One participant shared an example: they were working to increase survivorship care services and developed a session they thought patients would benefit from, but it was poorly attended. They noted that if they had engaged patients and community members up front, before designing the session, they could have developed a program that resonated with the communities they serve, as well as selected a day and time that was more convenient and accessible for people who work during regular business hours.

How has your cancer center effectively engaged community members as part of quality improvement or service delivery design? Share your thoughts in the comments section below.

References

  1. Penedo FJ, Natori A, Fleszar-Pavlovic SE, et al. Factors associated with unmet supportive care needs and emergency department visits and hospitalizations in ambulatory oncology. JAMA Netw Open. 2023;6(6):e2319352. doi:10.1001/jamanetworkopen.2023.19352

Related Content

Precision Medicine Stewardship: Turning Complexity Into Coordinated Cancer CareACCCBuzz Blog

Precision Medicine Stewardship: Turning Complexity Into Coordinated Cancer Care

June 9, 2026

A Leadership Playbook for Responsible AI AdoptionACCCBuzz Blog

A Leadership Playbook for Responsible AI Adoption

June 4, 2026

Health Literacy in the Digital Age: An NCCN Policy SummitACCCBuzz Blog

Health Literacy in the Digital Age: An NCCN Policy Summit

Gabrielle Stearns

June 2, 2026

Turning Innovation Into Access: A Conversation With ACCC’s Executive DirectorACCCBuzz Blog

Turning Innovation Into Access: A Conversation With ACCC’s Executive Director

Rachel Radwan

May 27, 2026

Making AI Practical in Oncology: Lessons from Highlands OncologyACCCBuzz Blog

Making AI Practical in Oncology: Lessons from Highlands Oncology

May 6, 2026

Small Cell SMASHERS: How Community, Advocacy, and Emerging Science Are Changing the Narrative in Small Cell Lung CancerACCCBuzz Blog

Small Cell SMASHERS: How Community, Advocacy, and Emerging Science Are Changing the Narrative in Small Cell Lung Cancer

April 24, 2026

Partnering to Deliver Targeted Treatment: Fox Chase Cancer Center and OmniscopeACCCBuzz Blog

Partnering to Deliver Targeted Treatment: Fox Chase Cancer Center and Omniscope

Rachel Radwan

April 22, 2026

Innovation, Policy, and Partnership: Key Takeaways From the Inaugural ACCC Leadership SummitACCCBuzz Blog

Innovation, Policy, and Partnership: Key Takeaways From the Inaugural ACCC Leadership Summit

Gabrielle Stearns

April 20, 2026

Upcoming Events

ACCC 43rd National Oncology Conference
Oncology

ACCC 43rd National Oncology Conference

In Person Conference & ConventionOctober 21, 2026 at 8:00 AM MDT450 Summer St, Boston, MA 02210Omni Boston Hotel at the Seaport, Boston
Register Now!
HSCO 2026 June Dinner Symposium
Oncology

HSCO 2026 June Dinner Symposium

In Person Conference & ConventionJune 10, 2026 at 5:30 PM HST3660 Waialae Ave, Honolulu, HI, USA3660 On The Rise, Honolulu
Register Now!
MSOS 2026 Great Falls Meeting
Breast Cancer

MSOS 2026 Great Falls Meeting

In Person Conference & ConventionJune 25, 2026 at 5:30 PM MDT1117 29th St S, Great Falls, MT, USAGuy Tobacco Room, Benefis Cancer Center, Great Falls
Register Now!
COS 2026 Dinner at the Denver Best of ASCO
Oncology

COS 2026 Dinner at the Denver Best of ASCO

In Person Meeting & NetworkingJune 26, 2026 at 5:30 PM MDT7000 Church Ranch Blvd, Westminster, CO, USADenver Marriott Westminster, Westminster
Register Now!
KaSCO 2026 Fellows Dinner
Oncology

KaSCO 2026 Fellows Dinner

In Person Conference & ConventionJuly 16, 2026 at 6:00 PM CDT101 West 22nd Street, Kansas City, MO, USALidia's Kansas City, Kansas City
Register Now!
MSCO 2026 Professional Development Workshop
Oncology

MSCO 2026 Professional Development Workshop

In Person Conference & ConventionJuly 18, 2026 at 3:30 PM CDT5005 Glumack Drive, Minneapolis, MN, USAInterContinental Hotel Minneapolis – St. Paul Airport, Minneapolis
Register Now!
WSMOS 2026 Dinner at the Seattle Best of ASCO
Oncology

WSMOS 2026 Dinner at the Seattle Best of ASCO

In Person Conference & ConventionJuly 24, 2026 at 5:30 PM PDT1415 5th Ave, Seattle, WA, USAHilton Motif Seattle, Seattle
Register Now!
NOS 2026 Dinner at the Las Vegas Best of ASCO
Oncology

NOS 2026 Dinner at the Las Vegas Best of ASCO

In Person Conference & ConventionJuly 24, 2026 at 5:30 PM PDT101 Montelago Blvd, Henderson, NV 89011, USAThe Westin Lake Las Vegas Resort & Spa , Henderson
Register Now!
Advertisement
Advertisement

Trending Now on
ACCCBuzz Blog

Precision Medicine Stewardship: Turning Complexity Into Coordinated Cancer Care

Precision Medicine Stewardship: Turning Complexity Into Coordinated Cancer Care

In a recent conversation with ACCC, Kevan Simms, MBA, PMP, Assistant Vice President of Precision Medicine at Ochsner Health, shared how his organization is building a scalable stewardship model that not only improves current oncology care but also prepares for the future.

A Leadership Playbook for Responsible AI Adoption

A Leadership Playbook for Responsible AI Adoption

In a recent conversation with ACCC, DiMe Associate Program Director Ian Miller discussed what responsible AI adoption looks like in practice, particularly for organizations early in their AI journey and seeking clearer guidance on how to evaluate, prioritize, and implement these tools.

Health Literacy in the Digital Age: An NCCN Policy Summit

Health Literacy in the Digital Age: An NCCN Policy Summit

In the recent NCCN policy summit "Health Literacy in the Cancer Care Digital Age," speakers and panelists discussed how best to communicate with patients and foster the responsible use of emerging technologies, with a strong focus on shared decision-making.

Turning Innovation Into Access: A Conversation With ACCC’s Executive Director

Turning Innovation Into Access: A Conversation With ACCC’s Executive Director

In her recent appearance on Sanofi’s Patient Advocacy Voices podcast, ACCC Executive Director Meagan O’Neill discusses the operational gaps that delay access to cancer care, structural barriers that impact patient outcomes, and ACCC’s mission to supply a “how to” approach in bringing breakthrough science to cancer programs in the form of practical solutions.

View All ACCCBuzz Blogs

Recently Heard on
CANCER BUZZ Podcast

Advancing Cancer Care Worldwide: ACCC Global eXchange - [Mini Podcast] Ep. 234

Designing Care That Creates Value for Patients and the Health System - [Mini Podcast] Ep. 233

A Collaborative Approach to Health Policy Changes - [Mini Podcast] Ep. 232

Closing the Gap Between Innovation and Implementation: Strategic Partnerships in Oncology – [Mini Podcast] Ep. 231

View All Podcasts

Latest from Oncology Issues

June 2026
June 2026
April 2026
February 2026
December 2025
October 2025
View All Oncology Issues

Join the Conversation

ACCC eXchange Digital Banner
Login