Oncology Drug Bulletin 2008 Advertising Rates
The Association of Community Cancer Centers’ Compendia-Based Drug Bulletin is the primary source for off-label indications for oncology drugs. ACCC’s Drug Bulletin is distributed to more than 27,500 oncologists, oncology pharmacists, oncology nurses, cancer program administrators, insurers, and regulators, who have come to depend on its contents as a standard reimbursement tool.
ACCC’s Compendia-based Drug Bulletin brings oncology professionals the information they need to keep abreast of expanded indications from the American Hospital Formulary Service Drug Information (published by the American Society of Health-System Pharmacists) and the U.S. Pharmacopeia Drug Information (USP-DI).
Consider these facts:
- The audience of 27,500 oncology professionals looks forward to receiving the updates…and they refer to ACCC’s Drug Bulletin daily.
- ACCC’s Drug Bulletin goes directly to physicians, pharmacists, practice administrators, and hospital formulary committee members who have decision-making authority…prescribers.
- With limited ad space available in each issue, ACCC’s Drug Bulletin allows your company’s message to be seen without clutter.
- 50 to 60 percent of all oncology drugs are used “off-label,” and the list of new indications continues to expand. Oncology professionals see ACCC’s Drug Bulletin as the preeminent source of off-label indications.
Audience Circulation:
| Oncologists (Medical, Surgical, Urologic) | 7,284 |
| Oncologists (Radiation) and Radiation Therapists | 3,029 |
| Hematologists | 1,297 |
| Oncology Pharmacists | 2,100 |
| Medical Directors, Hospital VP’s and Administrators | 2,270 |
| Oncology Practice Managers | 777 |
| Oncology Nurses | 1,785 |
| Other members of the cancer care team | 8,706 |
| Insurers | 274 |
| TOTAL | 27,522 |
| BLACK & WHITE | 1x | 6x | 12x | 18x | 24x |
| FULL PAGE | $2,340 | $2,285 | $2,235 | $2,200 | $2,060 |
| COLOR | |||||
| Standard color: | $1,165 | ||||
| Matched color: | $1,330 | ||||
| 3– or 4–color process: | $2,220 | ||||
| Fifth color: | $2,430 | ||||
| Special inks: | Consult publisher | ||||
| INSERTS | |||||
| 2–page insert: | 3x B&W page rate | ||||
| 4–page insert: | 5x B&W page rate | ||||
| Larger units: | Consult publisher | ||||
| Inserts must not exceed 70# paper stock | |||||
| PREFERRED POSITIONS | |||||
| 2nd cover: | 30% Premium | ||||
| 3rd cover: | 25% Premium | ||||
| DISPLAY DIMENSIONS | |||||
| Full Page | 8–3/8" x 10–7/8" | ||||
| *Frequency discounts and agency commissions do not apply | |||||
| MECHANICAL REQUIREMENTS | |||||
| Bleed page | 8–1/8" x 10–7/8" | ||||
| Trim size | 8" x 10–75" | ||||
| 2–page spread bleed | 16–1/4" x 10–7/8" | ||||
| *Keep live matter 1/4 from trim and gutter | |||||
| PAPER STOCK TYPE OF BINDING | |||||
| Pages | 70lb saddle-stitched, No. 2 coated gloss | ||||
| TYPE OF PRINTING | |||||
| Web offset | |||||
| HALFTONE SCREEN | |||||
| 133 preferred, 150 accepted | |||||
| REPRODUCTION REQUIREMENTS | |||||
| Complete film negatives or camera-ready for offset printing. Negatives must be right reading, emulsion side down. Density of 4–color negatives cannot exceed 280%. All other material converted at additional quoted cost. Charges for setting type and making or correcting negatives must be assumed by the advertiser. | |||||
| ADDRESSES | |||||
| a). Insertion orders, contracts, and materials: | Association of Community Cancer Centers Attn: Managing Editor, Oncology Issues 11600 Nebel Street, Suite 201 Rockville, MD 20852-2557 Phone: 301.984.9496 Fax: 301.770.1949 |
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| b). Inserts: | Mercury Publishing 1300 Piccard Drive Rockville, MD 20850-4303 Phone: 800.634.4409 Suzanne Walters |
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Mal Milburn, Advertising and Corporate Relations ManagerPhone 301.984.9496, ext. 252, Email mmilburn@accc-cancer.org
