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Home > Mediaroom > Press Releases > 2011 > Association of Community Cancer Centers to Launch New Performance Improvement Educational Initiative About the Role of Histology and Molecular Markers in Non-small Cell Lung Cancer

Lori Gardner, Senior Director
Communications & Marketing
301.984.9496 ext. 226

ACCC News Release

For Immediate Release: October 6, 2011

Association of Community Cancer Centers to Launch New Performance Improvement Educational Initiative About the Role of Histology and Molecular Markers in Non-small Cell Lung Cancer

ROCKVILLE, Md.—The Association of Community Cancer Centers (ACCC) will launch a new initiative to educate the oncology community about the role of histology and molecular markers to guide diagnosis and treatment selection for patients with non-small cell lung cancer. The project is in collaboration with Rockpointe Oncology and CE Outcomes, LLC. The initiative is supported by educational grants from Lilly USA, LLC, and Astellas.

"Community oncologists who treat patients with lung cancer need access to new information, tools, and insights, which they can integrate into their practice to improve patient outcomes," said ACCC President Thomas L. Whittaker, MD, FACP. "This exciting educational initiative offers community physicians the opportunity to improve their professional practice in the care of patients with lung cancer."

Advances in understanding the pathogenesis of NSCLC have led to the development of molecularly targeted agents, including those targeting vascular endothelial growth factor (VEGF), platelet-derived growth factor (PDGF), epidermal growth factor (EGF), and insulin-like growth factor (IGF-I) signaling. Today, tumor histology and molecular characteristics are critical clinical selection criteria for individualizing treatment.

"Anecdotally, we know that community oncologists often order pathology tests, but many fail to routinely utilize the molecular and histologic pathology data to guide diagnosis, treatment selection, and predict response to therapy," said Dr. Whittaker. "The rapid evolution of the treatment paradigm for NSCLC has generated knowledge and practice gaps that this educational initiative seeks to bridge."

ACCC's educational project will include continuing medical education activities that provide a pathway to practice improvement in the treatment of patients with NSCLC. A case-based clinical vignette tool will be developed to determine the current practice patterns of oncologists and assess perceptions, attitudes, and barriers that learners face in managing their patients. CME activities will help physicians interpret pathology reports, apply pathology data in treatment selection, interpret data for treatment response, and understand the overall impact on patient quality of life.

Educational materials will also be developed to help patients choose a treatment plan, make the most of clinical visits, and understand treatment-related side effects, nutrition management of side effects, the importance of adherence to treatment, and how to maintain a healthy lifestyle.

Rockpointe Oncology is a science-based medical communications company whose clinical specialists, educators, and producers collaborate with national thought-leaders to create integrated educational initiatives that are innovative, engaging, and clinically relevant. Rockpointe’s accreditation division, the Potomac Center for Medical Education (PCME), is a leader in educational programming, with more than 15 years of experience ensuring successful program implementation and outcomes. PCME is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. PCME is accredited by the Accreditation Council for Pharmacy Education (ACPE) to provide continuing education to pharmacists and pharmacy technicians.

CE Outcomes, LLC, is a full-service assessment company dedicated to providing high-quality, objective measurement for a variety of organizations in the healthcare industry. CE Outcomes provides assessments that produce meaningful data based on valid, scientific methodologies with the overall goal of improving patient health outcomes.

About the Association of Community Cancer Centers
The Association of Community Cancer Centers (ACCC) is the leading advocacy and education organization for the multidisciplinary cancer care team. More than 23,000 cancer care professionals from over 2,000 hospitals and practices nationwide are affiliated with ACCC. It is estimated that 65 percent of the nation's cancer patients are treated by a member of ACCC. Providing a national forum for addressing issues that affect community cancer programs, ACCC is recognized as the premier provider of resources for the entire oncology care team. Our members include medical and radiation oncologists, surgeons, cancer program administrators and medical directors, senior hospital executives, practice managers, pharmacists, oncology nurses, radiation therapists, social workers, and cancer program data managers. For more information, visit ACCC's website at Follow us on Facebook, Twitter, LinkedIn, and read our blog, ACCCBuzz.

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